Jaya Singh is a sociocultural anthropology graduate (BA, University of Toronto). Her research is focused on the social implications and security vulnerabilities of Web2 and Web3-oriented technologies. For her study with The Body Online, “Digital Activism and Socially Conscious Online Entrepreneurship Amongst the #WitchesOfInstagram”, Jaya combined her professional experience in social media management with her ethnographic training to examine the representations of online communities across social media platforms. Jaya’s three primary research interests—ritual studies, social activism, and web-based technologies—were the primary foci of her work throughout her undergraduate studies.
While Jaya’s research interests have remained consistent throughout her life, her interest in human-centric design and the real-world implications of social technologies as well as artificial intelligence (AI) have led her to pursue postgraduate studies in cybersecurity, global security, and intelligence. As a result, she continues to research the numerous levels of danger associated with online misinformation, disinformation, and conspiracy theories/conspirational thought, along with the importance of media literacy skills training in relation to improving public health and communal well-being.
When Jaya is not carrying out research on digital worlds, she is typically succumbing to her lifelong interest in the arts and culture by carrying out material culture research.