Jaya Singh


Jaya Singh is a Sociocultural Anthropology undergraduate student who has a deep interest in understanding the social implications of Web 2.0-oriented technologies. For her project, “Digital Activism and Socially Conscious Online Entrepreneurship Amongst the #WitchesOfInstagram”, Jaya combined three of her primary research interests to examine the pictorial representations of online communities within social media frameworks. Jaya’s three primary research interests—ritual, social activism and web-based technologies—continue to be the primary foci of her work throughout her undergraduate studies.



While Jaya’s research interests have remained prominent throughout her life, her interests in human-centric design and technology became further augmented when she worked in positions related to social media management and online consumer outreach. When Jaya is not invested in research centred around religious studies and/or technology’s impact on society, she is typically succumbing to her lifelong involvement in arts and culture through research related to material culture.

Jaya Singh