Natasha has been an active member of The Body Online Lab since its creation and, along with fellow lab members, has presented at the 2018 Biennial Meeting of the Society for Cultural Anthropology and Society for Visual Anthropology Displacements Conference. Her undergraduate and graduate research in anthropology focuses on exploring the usage and impacts of the YouTube platform, through the intersection of YouTuber experience, personas, performance, personal branding and community. Natasha has completed her master's degree in the Department of Anthropology at the University of Toronto with a research focus on examining how vloggers on YouTube maintain a balance between personal brand stability and coherence while also remaining flexible to change their content to attract viewers. Natasha’s own use of various social media platforms sparked many questions and interest about the role of the digital realm on the creation of the self and the breakdown of the strict division of online and offline existence. In her spare time, Natasha enjoys travel, reading a good fiction novel and watching movies. Her current travel goal is to visit all the capital cities in Canada.